Broctic
Articles
Deep dives into the optimizations and capabilities the platform offers.
- funnelpaywallpricingbenchmarks
What the best subscription apps do differently, by the numbers
Where the paywall goes, how long onboarding is, what to charge and which plan to lead with — the four levers with the largest documented effect on iOS subscription conversion, with the published figures and their sources.
- app store connectsetup
How to connect App Store Connect to Broctic (step by step)
Generating an App Store Connect API key that can read sales reports, finding your Issuer ID, Key ID and Vendor Number, and what each error means when it does not work.
- app store connectanalytics
What App Store Connect sales reports actually contain (and what “units” means)
Apple counts first downloads, re-downloads, app updates and in-app purchases in one Units column. Here is how to read a sales report without inflating your download count by a multiple.
- funnelsbenchmarks
Where iOS apps lose users: a funnel from download to paid, with benchmarks
Download, onboarding, paywall, trial, paid — what published research says a typical step converts at, which numbers Apple can tell you, and which ones need events from inside the app.
- observabilitylogging
Built-in observability: every log, one stream
How Broctic pipes API, client, and platform events through a single structured stream — and why that beats bolting on a logging vendor later.
- platformperformance
Provisioning a production backend in seconds
The optimizations behind Broctic's fast app provisioning: pre-warmed capacity, vertical-slice modules, and a control plane that treats apps as data.